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RAKITA Branko, PhD, Full Professor
Email: brakita@sbb.rs

Education
1981 – 1988       Faculty of Economics, University of Belgrade                 Belgrade, Serbia
                           PhD in Economics, Business Administrations, Marketing
1978 – 1981       Faculty of Economics, University of Belgrade                 Belgrade, Serbia
                           M.Sc in Economics, International Marketing and Management
1974 – 1978       Faculty of Economics, University of Belgrade                 Belgrade, Serbia
                           B.Sc in Economics, Economics and Organizations

Professional Experience
Marketing Research Institute                                                   Belgrade, Serbia

1978 – 79          Assistant Research

  • Business Description: Marketing and Business Research, macroeconomics forecasts, business and financial advisory.
  • Activities: Macroeconomics outlooks, financial and business strategic analysis, strategic business advices, reorganizations and restructuring programs

Faculty of Economics, University of Belgrade                                                       Belgrade, Serbia

2000 –                 Professor in ordinaries

  • Topics: International Marketing, International business and management, International Marketing Strategies, Brand Management
  • Activities: Lectures, Book writing, Managing master and doctoral careers, Project Management

1994 –2000        Professor

  • Topics: International Marketing and Marketing

1994 –2000        Assistant Professor

  • Topics: International Marketing and Marketing

1989 –1994        Assistant Professor

  • Topics: International Marketing and Marketing

1979 –1989        Teaching Assistant

  • Topics:Marketing
  • The most significant books:
    • Medјunarodni marketing – od lokalne do globalne perspektive , 2012, seventh edition with amendments, CID Ekonomski fakultet, (634 pp)
    • Medunarodni biznis i menadžment , 2013, CID Ekonomski fakultet, (629 pp)
    • Brend menadžment , 2007, Savremena administracija Beograd , (350 pp)
    • Management and Marketing Under Globalization , 2007, proceedings, editor, International Scientific Conference, Faculty of Economics, Belgrade
    • Srbija Biznis Rejting , 2000, 2001, 2002, Globmark Business Research - monograph

 

  • The most significant articles:
    • Rakita B, Mitić S. Relativization of the National Attributes in Modern Business, Management and Marketing Under Globalization, proceedings, Economics, Faculty of Economics, Belgrade, 2007.
    • Rakita B, Ivković M, Papović Z. Competitiveness of Independent Retailers in Developing Countries – Case of Serbia, International Conference, School of Economics and Business in Sarajevo, ICES, 2008.
    • Rakita B, Marković D, Upravljanje socio – političkim rizikom, lokalizacijom poslovanja i marketinga, Ekonomske teme, 2010/1, Niš
    •  Rakita Branko, Sanja Mitić, Efekti transferisanja imidža kroz strategije kobrendiranja i ekstenzije brenda, Marketing, Vol. 41, No. 2, pp. 75-86,
    •  Rakita Branko, Marković Dušan, Potencijali i izazovi primene pionirskih strategija ulaska na tržišta BRIK zemalja, Novi metodi menadžmenta i marketinga u podizanju konkurentnosti srpske privrede, Ekonomski fakultet Subotica, Ekonomski fakultet Beograd, NDES, 
    • Rakita Branko, Mitic Sanja, Efekat imidža zemlje porekla na izvozno pozicioniranje u uslovima globalizacije, ’’Novi metodi menadžmenta i marketinga u podizanju konkurentnosti srpske privrede’’, Ekonomski fakultet Subotica, Ekonomski fakultet Beograd, NDES, 
    • Rakita Branko, Azdejković Dragan, Marković Dušan, ‘’Business Strategies in Unstable Institutional Environment – Case of BRIC Countries’’, Journal of Serbian Management, Vol. 7, No. 2, 2012, pp. 309 – 320
    • Rakita B, Marković D, The Process of Evolutionary Business Internationalization - Case of Chinese Car Industry, The Role of Contemporary Management and Marketing Methods in Improvement of Competitiveness of the Companies in Serbia within the Process of its Integration to the European Union, u Nebojša Janjićijević (editor), Beograd, Ekonomski fakultet, 2012., pp. 385 – 406
    • Rakita Branko, Marković Dušan„Comparative Analysis of Business Performance of Cross Border Acquisitions in Serbia“, International Business Research, (2013), No. (4),  volumen (6) , (pp. 170- 179), The Canadian Center of Science and Education
    • Rakita Branko, Marković Dušan„The Effects of International Acquisitions in Serbia on Status and Engagement of Human Resources“, Industrija, godina (2013), No. (1),  Vol. (41) , (pp. 57- 77),
    •  Rakita Branko Marković Dušan, "The Prospects of International Acquisitions in in Car Industry During the Global Economic Crisis – The Case Geely Volvo", 2nd International Scientifice Conference: Economic and Social Development, Paris 05 April 2013, Economic and Social Development Association, (pp. 1218- 1229)

 

  • The most significant projects:
    • Proleter/Metalac Group (market research and marketing strategy development 2005 - 2006)
    • Serbia Business Rating 2001, 2002, 2003,
    • Narcis Popovic, Sabac (market research and marketing strategy development 2002)
    • Zorka Colour, Sabac (market research and marketing strategy development 2002)
    • Telecom of Republic of Srpska (New Corporate Identity 1999- 2000)

Skills  
Serbian/Croatian (Native), English (Fluent), Russian (Intermediate)


Advanced user of MS Office

Extra-curricular Activities and Interests  

  • Vocational training abroad:
        • State University of Island, Reykjavik, September 2004, International Trade and Institutions,
        • IMD - International Management Development Center, Defance, Paris, March 1999, European Indicators of Privatization and Transformation of Companies,
        • Imperial College, London, March 1998, Doing Business in Globalized Markets,
        •  IMD - International Management Development Center, Defance, Paris, eight seminars in period 1996-1998, Doing Business in EU
        • London Business School , in 1980s and 1990s, International Marketing and Management,
        • Middlesex Business School , London , T EMP US, May 1992, International Marketing and Management,
        • State University of Washington , USA , November 1989, Management and managers in USA , in seven USA cities,
        • State University of New York – SUNY, Albany , September-December 1988, International Marketing Strategies
  • Membership:
        • Serbian Marketing Association
        • Serbian PR Association
        • Serbian Association of Economists

Office:

329

Telephone:

  3021-057

Consultation time:

Tuesday 11.30-13.30

E-mail:

brakita@sbb.rs

Subjects:

International management International marketing

Faculty of Economics - University of Belgrade
Kamenicka 6, 11000 Belgrade
phone (011) 3021 240; fax (011) 628-923
copyright ERC EKOF